Groundbreaking held for $300M condo skyscraper in historic Broadway Theater District
PerLA, SCG America’s first ground-up condominium project in downtown Los Angeles, celebrated its groundbreaking on September 21, 2017.
PerLA will be the landscape-changing addition to the downtown area, rising 35 stories holding 450 condos and 7,000 square feet of ground level retail space. The tower has an art deco inspired design, containing a four-story atrium evoked by the nearby Bradbury building and giving nod to the vintage styles and historical heritage of the neighborhood.
The much-anticipated event was covered by multiple media outlets, some of the media coverage can be viewed here:
Groundbreaking held for $300M condo skyscraper in historic Broadway Theater District – Fox Los Angeles
China SCGA building up landmark on Broadway in Los Angeles – The Los Angeles Post
Construction gets underway on skyscraper that will bring 450 condos to DTLA’s Historic Core – Curbed Los Angeles
Renderings Unveiled for 35-Story Perla on Broadway – Urbanize Los Angeles
SCG takes on Greenland and Oceanwide with smaller — and therefore cheaper — DTLA condos - The Real Deal
上海建工集团“洛城中心明珠”项目破土动工 – US China Press
上海建工集團“洛城中心明珠”項目破土動工 – SINA