Groundbreaking held for $300M condo skyscraper in historic Broadway Theater District

9-21-2017

 

PerLA, SCG America’s first ground-up condominium project in downtown Los Angeles, celebrated its groundbreaking on September 21, 2017.

PerLA will be the landscape-changing addition to the downtown area, rising 35 stories holding 450 condos and 7,000 square feet of ground level retail space. The tower has an art deco inspired design, containing a four-story atrium evoked by the nearby Bradbury building and giving nod to the vintage styles and historical heritage of the neighborhood.

The much-anticipated event was covered by multiple media outlets, some of the media coverage can be viewed here:

Print/Online:

Groundbreaking held for $300M condo skyscraper in historic Broadway Theater District – Fox Los Angeles

http://www.foxla.com/news/local-news/groundbreaking-held-for-300m-condo-skyscraper-in-historic-broadway-theater-district

China SCGA building up landmark on Broadway in Los Angeles – The Los Angeles Post

http://lapost.us/?p=4022

Construction gets underway on skyscraper that will bring 450 condos to DTLA’s Historic Core – Curbed Los Angeles

https://la.curbed.com/2017/9/21/16345604/historic-core-condo-skyscraper-perla

Renderings Unveiled for 35-Story Perla on Broadway – Urbanize Los Angeles

https://urbanize.la/post/renderings-unveiled-35-story-perla-broadway

SCG takes on Greenland and Oceanwide with smaller — and therefore cheaper — DTLA condos - The Real Deal

https://therealdeal.com/la/2017/09/22/scg-takes-on-greenland-and-oceanwide-with-smaller-and-therefore-cheaper-dtla-condos/​

Chinese Media:

上海建工集团“洛城中心明珠”项目破土动工 – US China Press

http://news.uschinapress.com/2017/0922/1121763.shtml

上海建工集團“洛城中心明珠”項目破土動工 – SINA

http://dailynews.sina.com/bg/news/usa/usnews/chinapress/20170922/01308061578.html

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